A Bear Market
In 2003 we approached the new owners of Fox's Glacier Mints to recommend a face-lift for the brand and re-establish the once iconic Polar bear 'Pepe' as brand ambassador.
We recommended that Pepe became the symbol for 'naturalness' within the sector as the move towards 'no additives' continued and that he be given pride of place on pack to increase brand impact and avoid the pitfalls of display - especially when utilising the Euro slot hanging bag system.
