Traditional Perfectionists
In the wake of McVitie's mistake dumping their heritage in favour of 'McV's' we recommended that Fox's claim their previously strongly held affinity and trust in the biscuit sector.
The Fox's brand had recently been reduced to a bit of type with a halo and needed a confident presence, we added the heritage and a sense of fussy detail with a couple of carefully placed crumbs. This also demonstrates that sub ranges can be created without diluting the brand's confidence.
