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Proper Pies

We advised Northern Foods to use the positioning of 'Proper Pies and Puds' for the Holland's brand.

Based on the regional passion for the products we designed the packaging to ooze traditional pride.

From here we would to be able to launch a range of 'on the go pies' to compete against Ginsters and be sold nationally. Also Posh pies and Pub pies to create a more premium offering.