Nick is passionate about branding and consumer psychology. He keenly uses all his artistic talents to investigate how behaviour can be positively influenced. Throughout the 1990’s Nick redesigned some of the most familiar supermarket brand leaders, in the 2000’s Nick guided many challenger brands to success.

In the 2010’s Nick worked with national retailers resulting in exponential growth, by the 20’s Nick starting his own brands and worked to inspire Morrison’s ready meal buyers.