Creating brand assets
The presentation of your brand is pivotal to success, whether this is your logo, packaging, advertising or digital foot print.
Getting this right is less about looking good and more about targeting the appropriate parts of your consumer's brain at the right time with an effective motivation.
Targeted with psychology and neuroscience.
Understanding what works, when and how.
Consistent across all encounters.
Own-able and protectable.
Approximately 80% of UK companies fail within the first year according to figures from the ONS.
Uniquely positioning your brand and understanding your consumer, their needs, motivations and desires will create a great platform for growth.
Approaching the wrong retailer, or at the wrong time of your development can easily lead to frustration.
Over the last 30 years we've created and launched many successful brands, some making it onto the Sunday Times Fast Track 100 listings. Others giving us the gift of great lessons in avoiding the pitfalls.
30+ yrs growing
Small, nimble, fast reacting team
Retailers are central to the success of brands. Understanding their requirements and challenges is a vital part of the approach.
Matching your brand, product and target market with the appropriate partners can save a lot of pain and wasted effort.
We've experienced all sides of the process from big brands to start-ups, from working with retailers to developing our own brands.
All of these brands have an ingredient in common... Carrot Juice.
Working with ambitious businesses to build great brands, achieve listings, entice consumers and go on the journey to growth.