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old anchor packs
before stamp
anchor logo

The Anchor brand was historically owned by New Zealand milk.


The brief was to use the packaging to create an icon, rather than a pack of butter with a logo applied.


The introduction of the green fields treated the whole block of butter as the brand.


This was very impactful when seen blocked together in the chiller.


The design encouraged the retailers to give the brand more space for full effect.

anchor packs
anchor tubs
anchor spreadable

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