The home baking aisle isn't a part of the supermarket that many visit or linger. Greens is a home bake kit range that made more sales in the week before pancake day than it did for the remainder of the year.

​

The activity of baking is less about the result of a cake than it is about a gesture, whether you are spending time with children or impressing someone with your creation.

 

With that in mind we created little Horace, a nod to the founder, who was a tiny kitchen fairy whose mission was to inspire home baking.

​

We then looked to advertise other occasions throughout the year that you could engage in the activity.