old heinz tins
old ketchup bottles
before stamp
before stamp
heinz logo

Nick had a long relationship with this brand. In the 90's the brand lacked consistency across Europe, with over 100 different versions of the familiar 'keystone' design. He was part of a team who harmonised the design and created consistency every time the design was required.

At the heart of the brand is trust and consistency, if they were to attempt a gourmet recipe simply applying the Heinz brand would lead to perceptions of blandness.

The majority of successful new products are extensions of the 5 icons: Ketchup, Beans, Soup, Spaghetti and Salad Cream.

Over the years Nick encouraged the team to keep the brand playing to its strengths.

nick lock 1998
new ketchup bottles
heinz icons
heinz npd
heinz pouch soup
heinz mayonnaise
old heinz mayonnaise
before stamp
heinz naked bases
heinz bite me

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