Nick had a long relationship with this brand. In the 90's the brand lacked consistency across Europe, with over 100 different versions of the familiar 'keystone' design. He was part of a team who harmonised the design and created consistency every time the design was required.
At the heart of the brand is trust and consistency, if they were to attempt a gourmet recipe simply applying the Heinz brand would lead to perceptions of blandness.
The majority of successful new products are extensions of the 5 icons: Ketchup, Beans, Soup, Spaghetti and Salad Cream.
Over the years Nick encouraged the team to keep the brand playing to its strengths.