This independent brewer was one of our first clients, they have an estate of circa 140 pubs in the Manchester area. With the threat of smoking bans on the horizon the future of pubs, reminiscent of working men's clubs, looked gloomy.
We started by focussing the brand on the brewing side of the business creating a logo that was hand crafted from wood. Entering and winning many international brewing awards led us to attain national supermarket listings with premium bottled beers. We then helped them focus on the food side of the business.
The business successfully navigated changes in the industry and during the 15 years we worked together remained independent and more than doubled in size.
A decade later we further modernised the brand as the industry landscape changed.