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encore logo

MPM Pet Foods were looking to refresh the design of their Encore Pet Food brand.


The previous brand and packaging did not reflect the premium nature of the brand in the UK market.


We worked closely with the marketing team to establish the brand boundaries and parameters prior to rolling out the design across their broad product range.


The new brand and packaging launched as prototypes at Interzoo 2018 to great acclaim and hit the shelves in 2019.


The brand now has a strong presence across the main UK supermarkets.

We continue to support the MPM team across their portfolio of brands.

old encore packs
encore brand
encore cat packs
encore dog packs
encore pos
old applaws packs
applaws logo

MPM's Applaws brand targets independent retailers, Australia and the Far East.

The aim was to reposition this brand to underpin the premium nature of the product and create a sense of desire.

The logo was redrawn with a hint of pet's feet in the serif and the packaging design was used to evoke longing.


We also rationalised the messaging to make the offering look less cluttered.

Applaws range.png
applaws logo inspiration
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