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hobbycraft monkey logo.png

Hobbycraft were looking to bring crafting for children to life. Their own label craft offering was not inspiring their younger audience to become involved.

We developed Crafty Monkey, a cheeky character, who features heavily on packaging and POS and offers children the chance to become part of the Craftiversity, where they can be rewarded for their achievements.

old hobbycraft
crafty monkey
crafty monkey packs
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