Morrison's challenged us to make their family sized ready meals more interesting. We looked to disassociate from the usual approach of a large product shot and engineered provenance.
With simple, natural feeling packaging we could break away from the perceptions of unhealthy meals.
Initially we recommended a stand alone brand Elliot & Swift, but the design was so well received they felt that Morrison's brand could benefit from the move.
We also made further recommendations to bring the category to life.