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old morrisons lasagne
before stamp
morrisons logo

Morrison's challenged us to make their family sized ready meals more interesting. We looked to disassociate from the usual approach of a large product shot and engineered provenance.

With simple, natural feeling packaging we could break away from the perceptions of unhealthy meals.

Initially we recommended a stand alone brand Elliot & Swift, but the design was so well received they felt that Morrison's brand could benefit from the move.

We also made further recommendations to bring the category to life.

elliott and swift
morrisons bake their day
morrisons street gourmet
morrisons la plaza

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