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Pets at Home wanted to revisit their own label packaging. We proposed they develop their own brands for each category to raise sales and created numerous brands across food, treats, clothes, accessories, toys and bedding.

The development of in house brands raised sales significantly in a time that most large retailers were struggling. Footfall remained strong as consumers enjoyed finding new brands on each visit.

old pets at home packs
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ruff and tuff
ruff and tuff brand
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small animal packs
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Seriously Good web.png
purely
sun spirit
3 peaks
buttons and bear
smith and co
mucky paws
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