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This start up business invented the first hutch cover and was going to call the business ‘Hutch Huggers’. We created the characters Scratch & Newton in order to allow for future innovation.
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We have been instrumental in new product development with Scratch and Newton and have recently created sibling brands for dogs and cats.
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The brand was so well received by Pets at Home they commissioned Carrot Juice to create many brands for themselves, replacing own label products.
As a joint venture we created the Larkins brand to open up more natural products.
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