This start up business had invented the first hutch cover and were going to call the business ‘Hutch Huggers’. We created the characters Scratch & Newton in order to allow for future innovation.
We have been instrumental in new product development with Scratch and Newton and have recently created sibling brands for dogs and cats.
The brand was so well received by Pets at Home they commissioned Carrot Juice to create many brands for themselves, replacing own label products.
As a joint venture we created the Larkins brand to open up more natural products.