This start up business had invented the first hutch cover and were going to call the business ‘Hutch Huggers’. We created the characters Scratch & Newton in order to allow for future innovation.

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We have been instrumental in new product development with Scratch and Newton and have recently created sibling brands for dogs and cats.

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The brand was so well received by Pets at Home they commissioned Carrot Juice to create many brands for themselves, replacing own label products.